Retainer clarity for agencies

Wellrun is a profitability tracker built for agencies and studios that run on retainers. It shows you true profit margins, effective hourly rates, and utilization across all your clients — so you can stop guessing and start making decisions with real numbers.

Any agency, studio, or freelancer who sells work on retainer. Whether you're a two-person shop or a 50-person team, if you bill clients monthly and want to know what you're actually earning per hour, Wellrun was built for you.

Three types: Time-Based (monthly hours with utilization tracking and rollover), Fixed Value (flat monthly fees for hosting, maintenance, etc.), and Percentage of Ad Spend (revenue as a % of managed spend). You can mix and match across clients.

No. Time and cost are inputs, not the product. Wellrun takes your hours and costs and turns them into clarity about which retainers are making money and which aren't. Think of it as the layer that sits on top of your time tracking.

Spreadsheets break. Formulas drift. Nobody updates them. Wellrun gives you real-time margin visibility across every client, handles multiple retainer types, tracks month-over-month trends, and flags problems before they become expensive. No formula maintenance required.

Yes. Wellrun syncs time entries directly from Harvest, with more integrations coming soon. You map your projects and users once, then sync hours with a click. You can also enter time manually.

Total Profit = Revenue minus Actual Labor Cost. We break this into Labor Profit (hours worked at your margin) and Utilization Profit (retainer hours not used, which are 100% margin). You see exactly where your money comes from.

When a client doesn't use all their retainer hours in a month, the unused portion can roll forward into the next month — up to the percentage cap you set (e.g., 20% of their monthly hours). Rolled-over hours are use-it-or-lose-it: if they aren't used in the month they roll into, they expire. Borrowing works in reverse — if a client goes over their hours, the overage is deducted from next month's budget, again up to your configured cap. Both features are optional and fully configurable per retainer.

Yes. Every organization's data is completely isolated — no one else can see it. We use encrypted connections, hashed passwords, AES-256-GCM encryption for integration credentials, and secure session cookies. Your financials stay yours.

Absolutely. All plans include a 7-day free trial so you can explore everything before committing. The Starter plan is just $19/mo after that — less than the cost of one hour you're probably losing track of.

You can set retainers to auto-renew, renew for a fixed term, or end. Rollover hours and rate changes are tracked month by month, so you always have a clean history of what changed and when.